I'm Sarah Lucille BTW.
My "Credentials" for those of you who care about such things:
Bachelor of Arts in History
Masters in Education
Certified Eating Psychology Coach and Holistic Health Coach
Director of Student Services and Communications at Institute for the Psychology of Eating
Mentor and Consultant to Coaches
Mom, Partner, Burlesque and Pole Dancer
Gemini, Queer as Can Be, In a Co-dependent Relationship With Coffee
The gist of what I do: I help holistic health coaches find the words to communicate how they help others and create their signature coaching programs.
I love to communicate and strategize, especially with wellness coaches. I understand how important your work is for your clients and for you. You chose a holistic approach because you care about your clients experiencing long term, sustainable results they can feel great about. I also get how challenging it is to capture all that you do in one elevator speech. You've been told to pick a niche, pick an ideal client, and promise results you don't feel great about promising.
I'm here to tell you, because I know from my own experience and my own work as someone very entrenched in the eating psychology coaching world, you do NOT need to do any of those things to connect with your best clients. In fact, they might actually slow you down.
And because I'm a systems person and a learn-from-my-own-mistakes kind of lady, I went through the whole spending thousands of dollars, taking down my own businesses, and testing the crap out of everything to discover the important things. They took my own practice from petering to way over booked to the point I had to restructure! So they matter. It's not some formula either. I just had to get to the bottom of why so many marketing tips didn't work for almost every holistically focused health and wellness coach I met...
They weren't made to work for you. They were made by marketers who can build businesses through manipulation and deceit. You can't.
For one, it literally makes you sick when you try. Doing anything out of alignment with your values is going to take you clean out.
And second, your clients are smart like you and already suspicious because, let's face it, they've been in an abusive relationship with the dieting industry for too long. They're hungry for a fresh approach! That includes in your marketing.
FINALLY: too many of those approaches counter who you are as a coach and result in your clients connecting with an idea of you...not you the coach.
So, this is about learning who you are, developing your methodology and loving it, finding your signature program, and getting in front of YOUR best clients. That's what I love seeing happen in the world of coaching and that's why I created Coaching in Community, VIP Weekends, and my 12 Phase Approach!
What Kind of Coach Are You?
Struggling to find the words to describe what you do as a health coach, because your work encompasses so much?
You’re too multi-passionate to narrow it down, right?
Afraid to limit yourself or repel potential clients if you pick an area to focus on?
Stop stressing over your niche! Learn to communicate clearly about your work with this free PDF.