A place for food & body coaches

Create Your Signature Coaching Programs & Stand Out as the Go-To Food and Body Coach in Your Community
Coaching in CommunityFree PDF

what’s truly missing from the experience of building an outstanding coaching practice? It’s the becoming a coach part

You didn’t really get into health coaching because you wanted to be the best marketer or salesperson or even copywriter. It’s more likely that most of that stuff gives you a headache and takes up the time you could be spending working with clients. 

You may be finishing a new training, or exploring a more holistic approach to health coaching, and you, like so many before you, feel the immediate pressure to present a thriving business and online presence, before there’s the experience to back it up.

You also know you can’t keep offering free coaching if you’re going to sustain this and grow your impact.

There’s just a lot of uncertainty when it comes to building a coaching practice, and not enough guidance for new coaches.

That’s why we do what we do.

When you’re clear on who you are as coach and your unique message you can create the kind of signature coaching programs and services that will make you the go-to food and body coach in your community.

Lead with your message and with experience. The rest follows.

About Us

Sarah loves connecting through words. Alix loves bringing out your vision through photography. Together, we make a great team for all of our clients to get the same holistic approach they offer their health coaching clients. 

Christina Grice

Sarah’s style is an incredibly freeing way to work...I chose to work with Sarah because she was so intentional in creating a space to do her best to understand who I was before we even had our first meeting...Sarah, starting from meeting number one, was able to connect with me on a level that was incredibly perceptive and relatable. She took the time to understand my message and conveyed it back to me in a way that not only was completely accurate but poetic.

~Christina Grice is the founder of BalanceWithChristina.com and helps women of color entrepreneurs profit in their business by balancing their lives and their money.

Marina Francis

Sarah’s style is an incredibly freeing way to work. Whatever we did was always dovetailed with her full-out invitation/reminder to stay true to who I am and how I want to create, NOT someone else’s “good idea”, or what worked for them.

~Marina Francis is the Founder of MarinaFrancis.com and has been a coach, counselor, and speaker with 18 years in the field of transformational growth

Sheryl Puterman

As a newer health coach, as someone in a start up business, it’s pretty overwhelming. You’re excited, you want to do so many things all at once…yet there’s a system. I know exactly moving forward, the way I’d like to represent myself and my company and grow further from that place of being clear…to stand up boldly with a voice and not shy away from that.

~Sheryl Puterman is the founder of SherylPuterman.com and is an internationally trained and certified Mind Body Nutrition Coach who helps you break free from unwanted eating challenges.

Christine Blacke

I wanted to let you know what a wonderful coach, teacher, listener, cheerleader, etc. you are.

I am amazed how you can listen to what someone says (even if they don't know what they are trying to say), decipher it, and be able to put into words what is really at the heart of the conversation.

Working with people in this way is truly your calling!

~Christine Blacke is a writer who is launching Blacke Cat Tales, a space for new writers to receive a more holistic and honest approach to writing when you have a busy life

Jenn Visser

Working with Sarah has been the best! I felt so confident with guidance. She helped me a ton getting the structure of building a business from ground zero to up and running. I’m so appreciative of her coaching in both business and life because they're both so intertwined. Thanks, Sarah!

~Jenn Visser is a Certified Mind-Body Health Coach and certified RTT hypnotherapist. She helps women create a healthy relationship with food and body. Specializing in Mindset, Habits (Making and breaking) and Hypnotherapy.

Mariella Danspeckgruber Borschow

I found Sarah because I really needed help focusing my coaching business. She guided me to discover what I am best at - and what my unique coaching style is so that I can attract the right clients. She is amazing at uncovering your voice and creating concise copy for whatever your marketing needs may be.

~Mariella is a certified eating psychology coach, yoga instructor and mindfulness coach. After working and living in the fast-paced corporate world for ten years where she witnessed and lived the effects of that environment, she has made it her mission to help clients tune in, and feel their absolute best so that they can function at their highest potential. 

Kelci Cannady

Working with Sarah is like a coaching turbo boost: an accelerated program of sweeping around and gathering all of the bits and pieces from your head, getting them OUT, piecing them together and recapturing them in a way that makes sense and communicates well.

Sarah has worked with me to learn my personality and my business; she sees the value in really knowing her client and what they want to get out of the coaching relationship.  She helps to organize the chaos and break things down into actionable steps.

She has helped me to see that I’ve already got all of the pieces and skills that I need, and that the only thing left to do is organize and put it all together.  Combing through and acknowledging every important-to-me detail and producing beautiful, tangible results from the raw material.

If you need superstar support, work with her if you get the chance.

~Kelci Cannady works with energy, emotion, and the beauty of biology as a healing entity and transformation agent with an accent on emotional + physical health.  She guides you through taking a stand for your wellbeing with a positive, empowering, and transformational approach, listening to hidden messages so that we can access what’s really going on and release outdated programming that’s been serving to hold you back.  Moving what’s stuck through healing and embodiment practices, and reconnecting you to your own beautiful essence so that you can show up in life in a way that leaves you most fulfilled.

Articles and Video Resources

Here you’ll find free articles, video tutorials, images, and other resources…

Letting Go in Your Coaching Practice

I’ve been sitting with the reality of potential loss, legacies, grief, and even our collective attachment to “time management.”   Even while trying to figure out how I feel (with everything else going on), I felt the temptation to send my focus in 100 directions, to...

Can Health Coaches Be Creative?

Create: How does creating show up in your work as a health coach? Is coaching creative? Here’s what I love about the word create when looking into its etymology… It is connected to Cerēs, the Roman goddess of the bounty (harvest). Ceres' name also derives from the...

The 7 Shamiest Sales Strategies & How We As Health Coaches Can Do Better

You know that feeling when you realize someone approaching you is about to sell something? Your fists clinch. You grit your teeth. You’re angry about the whole situation because now you have to do the awkward thing almost no one enjoys doing - figure out how to say no...

What Do You Think It Takes?

To the newer health and wellness coach about to enroll in yet another certification training or course... You wonder if you’re not experienced enough yet, trained enough, knowledgeable enough, ready enough… so you may look into more trainings, more marketing courses,...

A short letter to new health coaches

A short letter to new health coaches: Let yourself be new at this. Let yourself make mistakes. Let yourself start. Let yourself learn through experience. I know there are so many things to learn along the way...the technology is enough to make most great health...


VIP weekends were born out of request. I had been running my one-on-one consulting practice for two years and this need kept arising: a time to sit down and create all in one go.


VIP is a unique opportunity to get a lot of face time and individual attention on your coaching practice. We meet to craft your message and signature coaching program AND help you create the copy that really captures the truth of how you help your most ideal clients.


Develop your skills in community with other coaches! Full acceess to the Coaching In Community Course: 12 Phases to Building Your Holistic Coaching Practice. With the Mastermind Option, you can acceses group coaching calls, lessons, and one-on-one support. 


Communicate your message and connect with ideal clients by creating the images for your business that feel true to who you are and the message you share in your work. You really can tell a powerful story with just one image. Capture all the things you may be holding back.